Advert: Zippo Matchless Performance, 1940

This Zippo magazine advertisement was published in Life on the 25th November 1940. It depicts a lady lightning up her cigarette with a Zippo in the wind. The picture of the "Windy Girl" also called "Windproof Beauty" or "Windy Varga Girl" created by the famous pin-up illustrator Enoch Bolles  (1883-1976) became soon an icon of the Zippo brand as she appeared in numerous ads mark in the 1930s and 1940s. On the ad the No. 10 Zippo Table Lighter is present.



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