Advert: First Zippo Ad, Windy, Varga Girl, 1937

The first Zippo magazine advertisement was published in Esquire on December 1937. This black and white full page ad depicts the famous pin-up girl called Windy or the Varga Girl. But the design was the creation of Enoch Bolles, one of the earliest and most widely published glamor illustrators at the time. His works can be seen here.

This ad is quite rare and it fetches prices above $50.


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