Advert: Dunhill Hunting Horn Table Lighter, 1932

A very interesting example of the 1930s ephemera – a letter from Alfred Dunhill Ltd. sent to their wholesale clients advertising a new model of a table lighter – the Dunhill Hunting Horn Lighter.

Advert: New ASR Pocket Lighter, 1948

A full page black&white ASR magazine advertisement published in LIFE Magazine on 31st May 1948. It depicts the new American Safety Razor pocket lighter available in rhodium finish and in silver sterling. 

Advert: Alfred Dunhill Lighters Range, 1955

A full page Dunhill magazine advertisement published on 26th November 1955. It depicts a small part of the Dunhill smoking accessories range including Dunhill Rollagas pocket lighters and the Dunhill table lighter.

Liebig: Chromo Advertising Trade Cards - Making of Fire, 1908

I have recently discovered a fantastic field of ephemera collectibles; namely the advertising trade cards from the Liebig Company (producer of meat extract) issued between 1872-1939. The colored lithographed cards instantly become very popular and collectible. Each series has 6 or 12 cards and the size of each card is approx. 4.1" x 2.8".

One set of Liebig (Oxo) cards might be of interest to lighter collectors. The set no S0932: The making of fire was issued in 1908 and was available only in French (La production du feu), German (Erzeugung des Feuers) and Italian (La produzione del fuoco). This particular lot costs between €15-30.

 

Picture 01:      Das Feuerreiben in der Urzeit
Picture 02:      Feuererzeugung durch Sonnenstrahlen
Picture 03:      Das Platinfeuerzeug
Picture 04:      Bäuerin gebraucht das Zunderfeuerzeug
Picture 05:      Das Stippfeuerzeug
Picture 06:      Die ersten Phosphorzündhölzer

Advert: Lucky Strike Cigarettes 1950-1951

The previous post devoted to Lucky Strike Cigarettes magazine advertisements was very popular among the readers of this blog. This is why I decided to share with you another six ads from years 1950 and 1951. All ads come from The Saturday Evening Post and Collier's magazines. 

I am must admit, great pin-up girls, vivid colors and a lot of happiness is pictured. Be happy - Go Lucky! :)

Kem, Pepsi-Cola Advertising Cigarette Lighter, 1955

The Pepsi-Cola advertising cigarette lighter was manufactured in 1955 in Algonac, Michigan in the United States by Kem for Pepsi-Cola Company (now PepsiCo). In late 1940s and 1950s the Kem Co. was a famous manufacturer of advertising lighters in shape of bottles and cans made both of metal or plastic.

The Kem Pepsi-Cola Lighter (on the left) was a simple giveaway in shape of a Pepsi-Cola bottle which was made of modern plastic and marked on the bottom:

KEM

ALGONAC, MICH. U.S.A.

PAT. PEND.

The metal crown on the top is marked: Pepsi-Cola.

The two halves pull apart to show the simple wick and wheel type lighter made of brass. It is not marked.

On the front of the bottle the label SPARKLING Pepsi-Cola is painted. On the other side the slogan: The Light Refreshment is placed. The campaign based on this slogan started in 1953. It capitalizes on a change in the product's formula that reduces caloric content of Pepsi-Cola. This marketing strategy was applied as more and more Americans became weight conscious.

Type: petrol (wick) lighter

Scarcity: uncommon

Value for good–mint condition: $35.00–55.00 (approx €30.00–45.00)

Weight: 16 grams (0.57 oz)

Dimensions:

• height: 7.0 cm (2.76")
• diameter: 1.7 cm (0.67")

Coca-Cola Advertising Cigarette Lighter, 1953

This small Coca-Cola advertising cigarette lighter was manufactured from 1953 to 1956 by an unknown Japanese manufacturer exclusively for Coca-Cola Company. It was a great and popular giveaway in shape of the a Coca-Cola bottle. The lighter was made of modern transparent plastic (no Bakelite).

The metal crown on the top is marked:

DRINK 

Coca Cola

REG. U.S.

PAT OFF

The two halves pull apart to show the simple wick and wheel type lighter made of brass. It is not marked.

The lighter was patented by Ryotaro Hosaka in 1953.

Type: petrol (wick) lighter

Scarcity: common

Value for good–mint condition: $25.00–40.00 (approx €20.00–30.00)

Weight: 18 grams (0.65 oz)

Dimensions:

• height: 6.5 cm (2.56")
• diameter: 1.7 cm (0.67")