Advert: New ASR Pocket Lighter, 1948

A full page black&white ASR magazine advertisement published in LIFE Magazine on 31st May 1948. It depicts the new American Safety Razor pocket lighter available in rhodium finish and in silver sterling. 

Advert: ASR, Unmistakably Ascot! Pagoda, Heritage, Vogue, 1952

A nice full-page magazine advertisement published in LIFE Magazine on 8th October 1952. It features three ASR lighters:

• The Vogue - petite, heavily gold-plated, in elegant satin-lined calfskin slip-case, red or green, $12.50 plus 20% Fed. Tax.
• The Heritage - with ebony black handle and exclusive year-long flint, $14.95. Set of lighter, cigarette server and tray, $29.95.
• The Pagoda - in ebony black, jade green or Orient red. $13.95. Set of 4 ash trays, lighter, ebony base, $15.95.

Advert: ASR Lighters with Ella Raines, 1949

This ASR (Ascot) vintage magazine advertisement was published in the LIFE Magazine on the 28th of November, 1949. The Heritage Table Lighter is present as well Ella Raines - the famous American film and television actress.

Advert: A·S·R· Ascot Heritage Smoking Set, 1950

This A·S·R· magazine advertisement was published in LIFE, on the 27th March 1950 and it depicts among others the Ascot Heritage Set finished in rhodium made by A·S·R· Corp.

Advert: A·S·R· The Pagoda Set, Dagger & Olympia by Ascot, 1952

This interesting Ascot magazine advertisement was published in LIFE, on the 17th November 1952. It depicts among others three table lighters: 'The Pagoda Set', 'Florentine Dagger Lighter' and 'Olympia'. All of them were made by A·S·R· Corp (Ascot).

Advert: A·S·R· The 'Heritage' & 'Classic' Table Lighters, 1949

Xmas magazine advertisement published in LIFE, on the 5th December 1949. It depicts among others two table lighters: 'Heritage' & 'Classic' made by A·S·R· Corp (Ascot).

Advert: A·S·R· The Heritage Set in Cooper and Brass, 1950

Great magazine advertisement published in LIFE, 5 July 1950. It depicts the The Heritage Set made by A·S·R· Corp (Ascot).

A.S.R. Classic Table Lighter, 1949

The 'Classic' (model no. 1250 T) was manufactured in 1949 by the American Safety Razor Co. in the United States (Brooklyn, New York).  This model was available only in gleaming rhodium finish.

The look of the table lighter refers to the Arts and Crafts Movement. The A·S·R 'Classic' was marketed in a silver presentation box. The base of the lighter is padded with green felt. It is marked on the base:

A·S·R
(R)

LIGHTER

The lighter insert has an automatic 'Light-Switch Action' and stays lit without holding. It is marked:

A·S·R CORP.
315 JAY ST.
BROOKLYN, N.Y.
PATENT D-146973
–
PAT. APP. FOR
MADE IN U.S.A.

One of the advertisement published in the "Life" magazine in 1949 says about this product: "A·S·R 'Classic' Table Lighter in luxurious Rhodium finish. Won't tarnish, can be machine engraved. Great fuel capacity and all other distinctive A·S·R features."

Scarcity: uncommon

Value for very good–mint condition: $40.00–60.00 (approx €30.00–45.00)

Weight: 290 grams (0,64 pounds)

Dimensions:

• length: 7.9 cm (3.11")
• width: 4.4 cm (1.73")
• height: 6.6 cm (2.6")

A.S.R. Florentine Dagger Lighter, 1952

The "Florentine Dagger" was manufactured in 1952 by the American Safety Razor Co. in the United States (Brooklyn, New York). It is a fine example of a mid-century multipurpose Ascot product which combines a lighter, paper weight and a letter opener. In desperate moments it can also be used as a dagger – a short bladed stabbing weapon. It was available in four different finishes – with faux green, black, gold and jade marble-like plastic handle.

The Florentine Dagger Lighter was marketed in a presentation box and was also available with a matching sturdy leather-like sheath in brown, black or green. Marked on the blade:

A·S·R· Ascot
(R)
–
MADE IN U.S.A.
PAT. D–165250

The lighter insert has an automatic 'Light-Switch Action' and stays lit without holding. It is marked:

A·S·R· CORP.
315 JAY ST.
BROOKLYN, N.Y.
PATENT D-146973
–
PAT. RE. 23,207
MADE IN U.S.A.

One of the advertisement published in the "Life" magazine in 1952 says about this product: "Most dramatic lighter of the year - the Florentine Dagger by Ascot. Lighter... letter opener... paperweight and distinguished desk ornament all in one, the Florentine's distinctive Renaissance design and authentic detail make it a lighter to be prized, a gift to be treasured. At smarter stores, coast-to-coast."

Scarcity: uncommon

Value for good–mint condition: $30.00–55.00 (approx €20.00–40.00)

Weight: 198 grams (0,44 pounds), sheath – 22 grams (0,05 pounds)

Dimensions:

• length: 24,7 cm (9.57")
• width: 7.3 cm (2.87")
• height: 1.5 cm (0.59")

A.S.R. Heritage Set, 1949

The "Heritage" Set was manufactured between 1949 and 1953 by the American Safety Razor Co in the United States (Brooklyn, New York). The set consists of a lighter, cigarette holder and a tray. It was available in gleaming copper and rhodium finish or solid brass. A very original set due to its unusual design and the black bakelite handles.

The lighter as well the cigarette urn are standing on three legs which are padded with green felt. They are marked on the bottom:

ASR (R)
MADE IN
U.S.A.

The lighter insert has an automatic 'Light-Switch Action' and stays lit without holding. It is marked:

A.S.R. CORP.
315 JAY ST.
BROOKLYN, N.Y.
PATENT D-146973
-
PAT. RE. 23,207
MADE IN U.S.A.

The tray is unmarked. It is relatively light and engraved with different flourish patterns.

One of the advertisement published in the Times in 1950 says about this set: "Decorators say it's the last word in table touches for living room, library or den! This magnificent A.S.R. 'Heritage' Table Lighter is at home in any setting, traditional or modern. And what a wonderfully different lighter it is! No other like it. Only the 'Heritage' has a handle! You can actually serve a light!"

Scarcity: uncommon–rare

Value for good–mint condition (set): $85.00–150.00 (approx €60.00–110.00)

Weight: tray – 132 grams (0,29 pounds), cigarette urn – 152 grams (0,34 pounds), lighter – 170 grams (0,37 pounds)

Dimensions:

1. Lighter

• height: 7.2 cm (2.8")
• width: 12.5 cm (4.9")
• depth: 5.5 cm (2.17")

2. Tray

• height: 1.2 cm (0.47")
• width: 23.5 cm (9.25")
• depth: 17.0 cm (6.7")

3. Cigarette holder

• height: 5.5 cm (2.17")
• width: 12.5 cm (4.9")
• depth: 5.5 cm (2.17")