Advert: Ronson Decor, 1955

Great magazine advertisement published in LIFE, 2 May 1955. It depicts the Ronson Decor wick table lighter.

Ronson Decor Table Lighter, 1955

The Ronson Decor is an interesting example of the Eames era and the influence of the space/UFO exploration of these times. It was first manufactured in 1955 in Newark, N.J. in United States and the production ceased two years later. The lighter insert and the base is in shiny brass finish which often is partly worn of.

It is a futuristic wick lighter in a shape of a flying saucer with a three leg base. It has a special feature - the fabric under the transparent plastic rim can be easily removed and changed in order to match the decor of its close environment. The Ronson Decor was sold in at least two different versions which mainly differ from each other by the fabric and the style of the writing on the underside of the base.

Type: petrol (wick) lighter

Writing on the underside:

(R) RONSON
Decor
NEWARK, N. J. U.S.A.
U.S. PATENT D-175-564

or

Decor (R) RONSON CORP. (C) NEWARK, N. J. U.S.A.

Scarcity: uncommon

Value for good–mint condition: NaN zł–80.00 (approx NaN zł–60.00)

Weight: 240 grams (0,53 pounds)

Dimensions:

• height: 7.7 cm (3.0")
• width: 10.3 cm (4.0")
• depth: 10.3 cm (4.0")

Here is the patent for this lighter.